IAS becomes the new owner of the Peepoople brandOctober 20, 2016
Anders Pihl (left) who has been the CEO of Peepoople since year 2014 hands over the innovative brand of Peepoople to Andreas Zetterlund (right) who is the Head of Marketing & Fundraising Department at IAS.
Stockholm 18th October 2016 – It is with great pleasure we announce that the Peepoople innovative brand and product will continue to be developed by International Aid Services (IAS) as from today’s date. Peepoople and IAS began the cooperation in year 2014. With the change in strategy from having a high-tech production in Stockholm, Sweden, towards a local production closer to the market, IAS became the first choice for Peepoople.
– The last years of partnership with IAS has been a game changer for us in Peepoople and we are excited to see how this free transfer of the brand to IAS can create an increased ownership amongst the target group that we intend to reach, says Anders Pihl.
Today, the Peepoople product is being distributed to more than 20,000 people (mainly women and children) living in the Kibera slum in Nairobi, Kenya. Peepoo is a personal, single-use, self-sanitising, fully biodegradable toilet that prevents faeces from contaminating the immediate area as well as the surrounding ecosystem. After use, Peepoo turns into valuable fertiliser that can improve livelihoods and increase food security.
– Fantastic to see this innovative product being used Worldwide and in particular Kenya. We believe that the product plays an important role in providing not only a sanitation solution but also in terms of protection of women and children using it in insecure areas, says Andreas Zetterlund.
// Rebecka Woods, Communications Officer at IAS.
For more information about IAS, www.ias-intl.org
IAS will continue to retain the web/social media channels for Peepoople, www.peepoople.com